pReview was put in charge of developing the corporate identity of a print-on-demand service provider. As well as drafting the typographic and colour designs and creating the logo, business papers and business cards, pReview also developed the company's name, »flyingpapers«, as well as the tagline »your perfect document service«. In addition, pReview developed a Web design for order processing. The three draft designs that were presented were based on a painstaking analysis of the range of services, target groups and business processes. One of the designs was fleshed out into a cross-media concept.